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Rebranding a 20-Year-Old Accounting Firm for the Modern Era
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Project: Houston CFO Partners

Rebranding a 20-Year-Old Accounting Firm for the Modern Era

+120%
Inbound Leads
+80%
Brand Recall
-30%
Client Onboarding
4x
Engagement

The Challenge

A prestigious Houston firm was perceived as 'old school,' hindering their ability to attract modern tech startups and younger entrepreneurs.

The Solution

A complete visual identity overhaul. We created a design system that balanced professional trust with modern innovation, paired with a high-converting digital portal.

Impact

The firm successfully pivoted their client base, securing 15 new high-growth tech clients in the first quarter post-launch.